Letter from the Founder

Change is all around us. Whether we like it or not, nothing stays the same including the way customers perceive your business. And there’s this funny thing about perception…sometimes it can leave your business stuck in a rut. Lacking creativity. Using the same processes, over and over again, expecting new results.

We see things a bit differently here at Craeve & Co. and we designed our business model to disrupt the way your business outsources traditional sales and marketing support. We’ve curated creative partnerships with complimentary consultants and experts to create a unique and specialized resource for the hospitality and foodservice industry.

Ask yourself for a moment…what if fresh eyes were laid upon your plans? What if your outsourced sales and marketing support ALREADY knew your types of clients, distribution channels and trends in the industry? What if you could have an extra set of hands ONLY when you need them most? A firm focused solely on the problems you “can’t” get done today…or tomorrow…or next week prepping for the future.

Think about how powerful your business could you be if the strategy of your dreams was rolling out to your customers right now. Think about how much time you could save working with an industry insider on everything from strategy to design to product photography.

We invite you to join us in our fun, fresh and future focused approach to doing business in the hospitality industry.

Chelsea Rae Stuck

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Our Team

Chelsea Rae
President & Founder

Born and raised in the Appalachian Mountains, Chelsea Rae Stuck spent her early career growing and developing small manufacturers into industry giants within the hospitality industry. She first ventured into entrepreneurship as the owner of a small theatre group in Chicago many years ago. From there, she strategically shifted her skill set to sales management and internal operations while helping grow a start-up manufacturer in the foodservice industry, seemingly overnight. Chelsea completed her Master of Science in Integrated Marketing Communications in 2012 from West Virginia University.

During her highly decorated career in the hospitality industry, Chelsea quickly ascended the ranks from Regional Sales Manager to Director of National Accounts to National Sales Director, with a specialization in Corporate Accounts. Working closely with national distributors, manufacturer reps and national chains on new product launches, roll outs and strategic contract negotiation, Chelsea understands the complex issues facing fast paced and high growth businesses in hospitality. Her experience also includes implementing programs and procedures for supporting growth inter-departmentally between finance, product development and operations, as well as customer service, marketing and sales. She has received multi-year recognition from both clientele and employers, such as Essential Piece, Custom Closer, Outstanding Supplier of the Year and numerous Awards of Excellence in both Regional and National Accounts.  She currently serves on the Board of Directors for Our Town Theatre and the Greater Oakland Business Association, as well as continuing to work as a mentor for Big Brothers Big Sisters.

An entrepreneur at heart, it has been her dream to start a hospitality focused consulting business that combines her creative passion with her analytical experience.

Senior Consultant

Michael Pellet joins Craeve as a career marketing operations and automation expert who has, most recently, been a Customer Experience leader for Salesforce, the fastest growing Software as a Service (SaaS) and marketing automation company in the industry. For nearly six years, Michael led a number of cross-functional initiatives at Salesforce around Customer Experience and service delivery. Prior to Salesforce, Michael spent over 20 years in the marketing consulting and technology services space. An expert in data systems, Michael has worked with some of the largest organizations in the world on integrations, new software development, marketing operations, marketing/sales integrations, and marketing campaigns. Michael is also a veteran entrepreneur having founded and sold two start-ups as well as raising outside investment capital for a third company. Michael is a senior consultant on the Craeve team and will be working with clients in the areas of Customer Experience, Marketing/Sales Automation, Marketing/Sales Operations, Data Integrations & Management, and Data Privacy.

Consultant & Lead Developer

Lynn Chow is an amazing addition to Craeve's Team of Affiliates! Lynn specializes in program management, business process improvement, change management and technology integration. Her expertise in back-end coding and dev work, coupled with her leadership experience serving in the U.S. Navy, brings a high level of project management expertise to Craeve. We are so excited to have her as part of our expanded portfolio in 2020! #girlsthatcode

Consultant - Hospitality Operations & Mixologist

With over 20 years in Food & Beverage roles and a Bachelor of Fine Arts in Interior Design, Rachel Kay brings unmatched creative passion and a wealth of experience as a certified Mixologist to the team! Spearheading several cocktail programs in Chicago and consulting on outside projects, Rachel has helped restaurants create exceptional experiences for their guests, all while improving profitability. With a finger on the pulse of current trends and flavors, Rachel also has experience with bar design, restaurant openings and general management in everything from a neighborhood bar to full-service hotels. Sip her latest concoctions at Chicago hot spots like Gather (Michelin Recommended), The Warbler, RP Social and Ella Elli... we can only hope she creates a signature cocktail for guests at the office next!

Consultant - Restaurant Operations & Content Development

Rick Smith joined Craeve's Team in 2019 as an industry insider and consultant on both restaurant operations and educational content development. While an avid stage and commercial actor, Rick spent his years in Chicago working in every aspect of a restaurant all the way from Kitchen Hand up to General Manager. Rick graduated from West Virginia University with a Bachelor of Fine Arts in Theatre and got his Master's of Fine Arts from the University of Nebraska. Rick's passion for customer service, education, entertainment and the restaurant industry have already proved an invaluable resource to Craeve for thinking outside the box. He is also an encyclopedia for developing beer and wine programs. We can't wait to see what he dreams up next!

Graphic Design

Erin Weston joined Craeve’s Design Team in 2019 and quickly became an indispensable asset! Her background includes degrees in both Digital Media and Graphic Design, as well as over 20 years working in the foodservice industry while her career as a designer has grown. Erin can be found enjoying the beach, fishing or listening to live music when she’s not busy designing beautiful graphics for Craeve. We just love her work ethic and go-get’er mentality!


Craeve's partnership with Dave Bruffy as our professional photographer begin early in 2019. Dave is the Owner/Manager of Smoke N Mirrors Photography and his Gallery and Studio can be found just around the corner from Craeve HQ making expeditious services and creative collaboration seamless for content development and product photography. He began his professional photography business in 2012 as the encore to his 30+ year career as an executive in the public sector and he loves the opportunity to bring pictorial life to others’ labors of love. Dave's breadth of executive and artistic experience rounds out Craeve's Team nicely!

Marketing Intern

We are so excited to have Holly Weissgerber officially join our team in 2020! Holly recently received her Bachelor's in Business Administration, with a concentration in Marketing from Frostburg State University. In her free time, she loves to spend time outdoors taking full advantage of Deep Creek Lake and the mountainous area. Holly brings fresh perspectives straight from the classroom in research, current trends, as well as much needed internal support to the expanding Craeve Team!