Briefly describe your business. What makes it unique? What geographic area do you serve? What type of customer do you serve (do you cater to a particular demographic)? What makes you different than the competition? What are the core values of your brand?
Who is the primary audience you are trying to reach? For example, imagine your IDEAL customer...who are they? Are they Local or National? What geographical area are they in? What is their typical age group, gender, etc? Be as specific as you can.
Who are your main competitors?
What is the tone or style you want your content to have? (e.g., professional, friendly, casual, formal)
Briefly describe any brands you love or admire and why.
Is there anything else we should know that we have not covered in this form?