Letter from the Founder
Change is all around us. Whether we like it or not, nothing stays the same including the way customers perceive your business. And there’s this funny thing about perception…sometimes it can leave your business stuck in a rut. Lacking creativity. Using the same processes, over and over again, expecting new results.
We see things a bit differently here at Craeve & Co. and we designed our business model to disrupt the way your business outsources traditional sales and marketing support. We’ve curated creative partnerships with complimentary consultants and experts to create a unique and specialized resource for the hospitality and foodservice industry.
Ask yourself for a moment…what if fresh eyes were laid upon your plans? What if your outsourced sales and marketing support ALREADY knew your types of clients, distribution channels and trends in the industry? What if you could have an extra set of hands ONLY when you need them most? A firm focused solely on the problems you “can’t” get done today…or tomorrow…or next week prepping for the future. Think about how powerful your business could you be if the strategy of your dreams was rolling out to your customers right now. Think about how much time you could save working with an industry insider on everything from strategy to design to product photography.
We invite you to join us in our fun, fresh and future focused approach to doing business in the hospitality industry!
Chelsea Rae Stuck
President & Founder
Born and raised in the Appalachian Mountains, Chelsea Rae Stuck spent her early career growing and developing small manufacturers into industry giants within the hospitality industry. She first ventured into entrepreneurship as the owner of a small theatre group in Chicago many years ago. From there, she strategically shifted her skill set to sales management and internal operations while helping grow a start-up manufacturer in the foodservice industry, seemingly overnight. Chelsea completed her Master of Science in Integrated Marketing Communications in 2012 from West Virginia University.
During her highly decorated career in the hospitality industry, Chelsea quickly ascended the ranks from Regional Sales Manager to Director of National Accounts to National Sales Director, with a specialization in Corporate Accounts. Working closely with national distributors, manufacturer reps and national chains on new product launches, roll outs and strategic contract negotiation, Chelsea understands the complex issues facing fast paced and high growth businesses in hospitality. Her experience also includes implementing programs and procedures for supporting growth inter-departmentally between finance, product development and operations, as well as customer service, marketing and sales. She has received multi-year recognition from both clientele and employers, such as Essential Piece, Custom Closer, Outstanding Supplier of the Year and numerous Awards of Excellence in both Regional and National Accounts. She currently serves on the Board of Directors for Our Town Theatre and the Greater Oakland Business Association, as well as continuing to work as a mentor for Big Brothers Big Sisters.
An entrepreneur at heart, it has been her dream to start a hospitality focused consulting business that combines her creative passion with her analytical experience.
With an in depth understanding of restaurant and bar tech, Lynn specializes in program management, business process improvement, change management and technology integration. Her expertise in back-end coding and dev work, coupled with her leadership experience serving in the U.S. Navy, brings a high level of project management expertise to Craeve. We are so excited to have her as part of our expanded portfolio in 2020! #girlsthatcode
Erin joined Craeve’s Design Team in 2019 and quickly became an indispensable asset! Her background includes degrees in both Digital Media and Graphic Design, as well as over 20 years working in the foodservice industry while her career as a designer has grown. Erin can be found enjoying the beach, fishing or listening to live music when she’s not busy designing beautiful graphics for Craeve. We just love her work ethic and go-get’er mentality!
Content Development Specialist – Hospitality Operations & Mixologist
With over 20 years in Food & Beverage roles and a Bachelor of Fine Arts in Interior Design, Rachel brings unmatched creative passion and a wealth of experience as a project manager, content developer, and certified Mixologist to the team! Spearheading several cocktail programs in Chicago and consulting on outside projects, Rachel has helped restaurants create exceptional experiences for their guests, all while improving profitability. With a finger on the pulse of current trends and flavors, Rachel also has experience with bar design, restaurant openings and general management in everything from a neighborhood bar to full-service hotels. Sip her latest concoctions at Chicago hot spots like Gather (Michelin Recommended), The Warbler, RP Social and Ella Elli… we can only hope she creates a signature cocktail for guests at the office next!
Director of Client Experience
With a background in tabletop manufacturing, Angela has been with our team since Spring 2020. She is Director of Client Experience and hails all the way from Italy, which is great for us – because she’s finished with projects before we even wake up! Taking charge of the ground work for all of our client’s needs, Angela is a major asset to our team and we are glad to have her support.