Craeve Insights

Everyone is on TikTok, You Should Be Too.

Everyone is on TikTok, You Should Be Too.

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

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The Great Twitter Debate

The Great Twitter Debate

“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...

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How To Write A Storyboard

How To Write A Storyboard

What is a storyboard? A storyboard is an outline or pre-writing activity to do before you create a film. The core of a film is storytelling and follows the same plot points as anything you have ever written or read. The same way you would pre-write with a clear...

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Welcome Carolyn Minor to the Craeve Team!

Welcome Carolyn Minor to the Craeve Team!

Starting back of house in 1994, Carolyn brings years of experience on the line, behind the bar, serving guests tableside, and managing venues throughout Chicago and Evanston, including staples like Julius Meinl, Francesca’s Restaurant Group, and Smylie Brothers...

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Congratulations To Rachel On Her Promotion!

Congratulations To Rachel On Her Promotion!

We are proud to announce the promotion of team member, Rachel Smith, to Project Manager at Craeve & Co. Over the last three years, our client list has grown, and with that, Rachel’s role within the company. She began as a content development specialist and is now...

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Tips for Success with SEO

Tips for Success with SEO

SEO and good design are two things that will get your business a higher ranking on the web, which in turn will lead to more success, and success is something that we all want.   Here are 8 tips & tricks to help you achieve success with SEO 1. Use keywords in...

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Get Your Digital Ecosystem Started Today!

Get Your Digital Ecosystem Started Today!

A digital ecosystem is a complex network of stakeholders that connect online and interact digitally in ways that create value for all. Every digital ecosystem extends across multiple industries. And…is anyone else wondering what that means exactly? At Craeve, we have...

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Get FIRED UP! with Chelsea and Rich Malachy

Get FIRED UP! with Chelsea and Rich Malachy

Did you catch Craeve’s President and Founder, Chelsea Stuck, on Rich Malachy’s recent episode of FIRED UP? Rich and Chelsea spoke about why we, at Craeve & Co, decided to wait to launch our Foodservice Friday series as part of our overall marketing strategy, and...

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5 Steps for Digital Marketing Success

5 Steps for Digital Marketing Success

Digital marketing is something that should be used by everyone, but that doesn’t mean the same strategy can be used for everyone. Your company, and your brand, is unique, that is what makes you, you. You need a marketing strategy to fit your specific needs and goals,...

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Welcome, Maria, Craeve & Co.’s newest team member!

Welcome, Maria, Craeve & Co.’s newest team member!

We're excited to announce that we've added a new member to the Craeve & Co. team. Maria Ryle has joined us as a Graphic Designer, assisting our Creative Director Erin Weston. Maria is fantastic and has already made a significant impact! We are so excited about how...

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“5 Reasons” Owners Should Not Run Social Media

“5 Reasons” Owners Should Not Run Social Media

Gone are the days when finding the time to market your business online can be done during your lunch break. The days of becoming an expert on every level of marketing your business have long passed. Craeve & Company understands that running any business is a...

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Strategic Planning Through a Global Pandemic

Strategic Planning Through a Global Pandemic

It’s been a few years since instinctual business strategies have lent themselves to establishing a clear sense of direction, and regardless of unpreparedness, another year begins. Hello, 2022! Craeve & Company, like many of our clients, has adopted various new...

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Meet Craeve’s Content Marketing Enthusiast

Meet Craeve’s Content Marketing Enthusiast

Platforms like Instagram, Facebook, Twitter, and YouTube are great places to introduce your business to new audiences and engage with your current demographic. Craeve & Company's Content Development Specialist Rachel Smith works to curate account-based content to...

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Why Cohesive Branding Matters

Why Cohesive Branding Matters

Do you have a consistent logo, font, or color? Would your clients recognize your marketing before they see your logo on it? We often find that a client’s initial “look” fades significantly with time and may become unrecognizable after too many iterations are made...

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