Craeve Insights

Why Brand Consistency is Important in Business

Why Brand Consistency is Important in Business

Getting your business to a brand recognition standpoint should be the goal of every company. When the general population, or at least your target audience, can determine your brand name just from a verbal, visual, or musical cue, you have reached your consistent...

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How to Use Data Collection to Benefit Your Business

How to Use Data Collection to Benefit Your Business

The amount of data collected over the internet everyday continues to grow at a rapid speed. Whether you are pulling demographics from your website visitors, collecting email addresses with newsletter subscriptions, or organizing a list of IP addresses, you should be...

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5 Reasons Business Owners Should Not Be Social Media Managers

5 Reasons Business Owners Should Not Be Social Media Managers

We understand that business owners wear a lot of hats on a day-to-day basis, and it’s hard to find time for social media management. The good news is – you don’t have to. Gone are the days you started a business and had to become an expert on every level. Plus, there...

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What to Include for a Successful Email Campaign

What to Include for a Successful Email Campaign

What to Include for a Successful Email Campaign You’ve seen the value in email marketing and jumped on the e-campaign bandwagon. Every month you’ve been scheduling a newsletter to go out to your clients. The monthly analytics report comes in – some users opened it,...

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5 Reasons Why Video is So Important in the Digital Era

5 Reasons Why Video is So Important in the Digital Era

We are in the era of instant gratification, where video broadcasts are now being filmed while simultaneously viewed right from the comfort of your home. With promotional toolboxes growing at rapid speeds, it is no surprise that video has become King of the marketing...

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Why Should Sales & Marketing Be Integrated?

Why Should Sales & Marketing Be Integrated?

Now that we’ve learned the story behind sales figures for 2020, lets take a deeper look into integrated sales & marketing. You may even ask, what is it, how does it work, and why should it be integrated? A simple answer is that integrated sales & marketing is...

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What in the Heck IS Digital Marketing?!

What in the Heck IS Digital Marketing?!

You keep seeing the term every time you flip through your Facebook and Instagram feeds – ‘Digital Marketing to Help Your Business.’ By now you have settled on some variation of a definition that is centered around marketing a business on social media. And although the...

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How is Your Local Business Prepping for 2020 Holiday Sales?

How is Your Local Business Prepping for 2020 Holiday Sales?

Here at Craeve, we have learned to quickly adapt to the uncertainty that has come with COVID-19.  A lot of the companies we work for are laying out new strategies for marketing their products and services this holiday season.  If you have not considered the change in...

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Welcome Fall, Welcome Change!

Welcome Fall, Welcome Change!

Craeve & Co has made many leaps and bounds over the summer and our ever expanding team deserves ALL the credit. To show our appreciation for the hard work and dedication to our brand, Craeve & Co. hosted its first team retreat at a cabin in the majestic Deep...

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