Craeve Insights

Did you miss last month's inaugural edition? Fear not my friend! Here's your next installment of Craevology: A Marketing Newsletter Full of Ideas You Can Put to Use NOW... with the ultimate goal to help your team look beyond the obvious sources and put to immediate...

I’ve always been a voracious news reader; you never know when an interesting news article will spark a new idea! While building Craeve, I kept thinking: if I were a sales manager again, this stuff would be gold for my team.  So, I’m stitching it together: insights...

At Craeve, we believe the best marketing is like a great meal: thoughtful, delightful, and totally unforgettable. That’s why we’re thrilled to welcome Rose Cowell of Twenty Bites into our circle. Rose isn’t just a culinary expert - she’s a problem solver and a...

User-Generated Content (UGC) has become one of the most powerful tools in marketing, especially for brands looking to connect authentically with their audiences. If you're a business owner or part of the foodservice industry, understanding UGC and how to collect it...

Instagram has over 2 billion monthly active users, and 90% of them follow at least one business account. With updates rolling out constantly, staying current isn’t just about keeping up—it’s about staying competitive. In this blog, you’ll learn: - The newest Instagram...

As we get closer to the holidays and wrapping up the year, it’s time to look back at what you’ve achieved and set your sights on what’s next. Planning your marketing goals for the new year doesn’t have to be a massive undertaking — it’s all about reflection,...

Building brand authority through strategic content marketing is a powerful way to establish your company as a trusted industry leader. You can enhance your brand's credibility and influence by consistently delivering valuable, relevant content to your target audience....

So, you’ve got a solid social media game going on. Your Instagram posts are on fire, your Facebook page is buzzing, and you’re even branching out into TikTok. But here’s the thing —as awesome as your social media presence might be, it’s not enough to rely on it alone....

When you're marketing your business, the goal is simple — be seen by the right potential customers and convince them to engage. The magic ingredient? A powerful call to action (CTA). Let’s dive into the best practices for creating irresistible CTAs that get clicks!...

In the competitive hospitality industry, a well-structured marketing plan is crucial for success. A marketing blueprint serves as the foundation for all your promotional activities, ensuring a clear, strategic approach to reaching your goals. At Craeve & Co., we...

Let's talk about something that will make your life much easier — ChatGPT. Think of it as your new best friend in the business world. This advanced language model from OpenAI isn't just a fancy tech thing—it's a game-changer. ChatGPT is a natural language processing...

Are you using AI tools in your business today? If you’re not, you are missing out on a powerful tool to enhance efficiency, boost sales, and improve customer satisfaction. AI is everywhere, and utilizing its capabilities is about staying ahead in a world where being...

In digital marketing and SEO, it's critical for companies to stay informed of Google's algorithm updates. Google's recent announcement about its March 2024 algorithm update is another step forward in its ongoing focus to improve the quality of Search and deliver...

As Craeve & Co. marks its fifth anniversary (hooray!), we're looking back on the story behind the founding of Craeve, our milestones, unique approach, and visions for the future. Chelsea Stuck, a seasoned hospitality professional with a deep understanding and passion...

Beginning in February 2024, businesses sending bulk emails face a new challenge: adapting to the latest email requirements set by Google and Yahoo. These changes, aimed at improving email deliverability and combating spam, are essential for businesses to understand...

It's hard to believe another year has sped by, and here at Craeve & Co., we've had a whirlwind of experiences, particularly in podcasting. As your trusted partner in sales, marketing, branding, and more, we increased our video marketing capabilities. We added...

It's a common reaction for businesses: when sales are down, the knee-jerk response is often to cut costs, and marketing budgets are frequently the first to see the axe. However, this might be the exact opposite of what you should do. As counterintuitive as it might...

Welcome to the digital age, where every click, share, and like can drive your business forward —or leave you behind the competition. As the owner of a comprehensive sales and marketing firm, I've seen countless business owners tiptoe around the idea of a full-fledged...

There’s no doubt that short-form videos have revolutionized the way we consume and share content. Hello TikTok! Instagram and YouTube have their own versions of short videos, namely Instagram Reels and YouTube Shorts. If you’ve ever wondered which is best, let’s look...

Ready in 5…4…3…2…1! Podcasts have gained immense popularity in recent years. In fact, there are 464.7 million podcast listeners globally as of 2023! Podcasts offer an engaging and personalized experience for listeners, and for businesses, they serve as a powerful...

The National Restaurant Association (NRA) Show is an annual gathering of foodservice professionals featuring over 2,300 exhibitors and attracting over 60,000 attendees worldwide. Held in Chicago each May, the NRA Show is a must-attend event for anyone in the...