Craeve Insights

In the competitive hospitality industry, a well-structured marketing plan is crucial for success. A marketing blueprint serves as the foundation for all your promotional activities, ensuring a clear, strategic approach to reaching your goals. At Craeve & Co., we...

Let's talk about something that will make your life much easier — ChatGPT. Think of it as your new best friend in the business world. This advanced language model from OpenAI isn't just a fancy tech thing—it's a game-changer. ChatGPT is a natural language processing...

Are you using AI tools in your business today? If you’re not, you are missing out on a powerful tool to enhance efficiency, boost sales, and improve customer satisfaction. AI is everywhere, and utilizing its capabilities is about staying ahead in a world where being...

In digital marketing and SEO, it's critical for companies to stay informed of Google's algorithm updates. Google's recent announcement about its March 2024 algorithm update is another step forward in its ongoing focus to improve the quality of Search and deliver...

As Craeve & Co. marks its fifth anniversary (hooray!), we're looking back on the story behind the founding of Craeve, our milestones, unique approach, and visions for the future.Chelsea Stuck, a seasoned hospitality professional with a deep understanding and passion...

Beginning in February 2024, businesses sending bulk emails face a new challenge: adapting to the latest email requirements set by Google and Yahoo. These changes, aimed at improving email deliverability and combating spam, are essential for businesses to understand...

It's hard to believe another year has sped by, and here at Craeve & Co., we've had a whirlwind of experiences, particularly in podcasting. As your trusted partner in sales, marketing, branding, and more, we increased our video marketing capabilities. We added...

It's a common reaction for businesses: when sales are down, the knee-jerk response is often to cut costs, and marketing budgets are frequently the first to see the axe. However, this might be the exact opposite of what you should do. As counterintuitive as it might...

Welcome to the digital age, where every click, share, and like can drive your business forward —or leave you behind the competition. As the owner of a comprehensive sales and marketing firm, I've seen countless business owners tiptoe around the idea of a full-fledged...

There’s no doubt that short-form videos have revolutionized the way we consume and share content. Hello TikTok! Instagram and YouTube have their own versions of short videos, namely Instagram Reels and YouTube Shorts. If you’ve ever wondered which is best, let’s look...

Ready in 5…4…3…2…1! Podcasts have gained immense popularity in recent years. In fact, there are 464.7 million podcast listeners globally as of 2023! Podcasts offer an engaging and personalized experience for listeners, and for businesses, they serve as a powerful...

The National Restaurant Association (NRA) Show is an annual gathering of foodservice professionals featuring over 2,300 exhibitors and attracting over 60,000 attendees worldwide. Held in Chicago each May, the NRA Show is a must-attend event for anyone in the...

As a business owner, you receive many emails from different companies, hoping to win your business. Yet, with the rise of social media and SMS messaging, you might question whether email marketing campaigns still work. Some say that emailing is ineffective because...

Every March, we celebrate Women’s History Month as a time to recognize the impact that women have had on society and to celebrate their many contributions. This month is an opportunity for everyone, regardless of gender or background, to come together and recognize...