Craeve Insights

What Is CRM?

What Is CRM?

A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create:  A 10 percent increase in gross sales revenue per...

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The Importance of Branding

The Importance of Branding

There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...

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3 Sets of Data Management

3 Sets of Data Management

There are three main places to look for data when studying the health of your business: Analytics from your webpage and social media platforms. Sales numbers. Lead generation: where did they come from and did they convert to a sale? These three locations of data seem...

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Why Should You Get A Mentor?

Why Should You Get A Mentor?

Mentors are a wonderful tool in your early career. They have life experience with the issues you are currently facing, will help you talk through these issues, and will be objective in solving your problems. Guidance without emotion involved is so helpful when you’re...

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Color Psychology Plays a Big Role in Branding

Color Psychology Plays a Big Role in Branding

We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...

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Tips On Blog Writing

Tips On Blog Writing

What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it!  3 quick steps to...

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Everyone is on TikTok, You Should Be Too.

Everyone is on TikTok, You Should Be Too.

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

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The Great Twitter Debate

The Great Twitter Debate

“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...

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