Craeve Insights

It's a common reaction for businesses: when sales are down, the knee-jerk response is often to cut costs, and marketing budgets are frequently the first to see the axe. However, this might be the exact opposite of what you should do. As counterintuitive as it might...

Welcome to the digital age, where every click, share, and like can drive your business forward —or leave you behind the competition. As the owner of a comprehensive sales and marketing firm, I've seen countless business owners tiptoe around the idea of a full-fledged...

There’s no doubt that short-form videos have revolutionized the way we consume and share content. Hello TikTok! Instagram and YouTube have their own versions of short videos, namely Instagram Reels and YouTube Shorts. If you’ve ever wondered which is best, let’s look...

Ready in 5…4…3…2…1! Podcasts have gained immense popularity in recent years. In fact, there are 464.7 million podcast listeners globally as of 2023! Podcasts offer an engaging and personalized experience for listeners, and for businesses, they serve as a powerful...

The National Restaurant Association (NRA) Show is an annual gathering of foodservice professionals featuring over 2,300 exhibitors and attracting over 60,000 attendees worldwide. Held in Chicago each May, the NRA Show is a must-attend event for anyone in the...

As a business owner, you receive many emails from different companies, hoping to win your business. Yet, with the rise of social media and SMS messaging, you might question whether email marketing campaigns still work. Some say that emailing is ineffective because...

Every March, we celebrate Women’s History Month as a time to recognize the impact that women have had on society and to celebrate their many contributions. This month is an opportunity for everyone, regardless of gender or background, to come together and recognize...

If you have a website for your business, chances are you've wondered about the best strategy to get your site listed higher in Google Search Engine Results Pages (SERPs). While there is some technical work to be done, one of the most critical factors is to ensure that...

“What the new year brings to you will depend a great deal on what you bring to the new year.” —Vern McLellan After a busy year and inspiring pre-holiday strategy sessions with our clients, Craeve & Co. is hitting the ground running with an expanded team full of...

Craeve & Co. is thrilled to introduce three talented new additions who are ready to help us — and our clients — reach our goals! We can't wait for the great things they'll accomplish.Kevin Duran, Creative Director Kevin brings 21+ years of leadership and creative...

LinkedIn is an invaluable resource for businesses — having a great company page with plenty of engaged followers pays dividends. Here are four easy techniques to help you gain even more: 1 - Word-of-mouth marketing FTW! Make sure your website and emails have links to...

A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create: A 10 percent increase in gross sales revenue per...

There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...

There are three main places to look for data when studying the health of your business: Analytics from your webpage and social media platforms. Sales numbers. Lead generation: where did they come from and did they convert to a sale? These three locations of data seem...