Craeve Insights

Food Trends for 2023

Food Trends for 2023

“What the new year brings to you will depend a great deal on what you bring to the new year.” —Vern McLellan After a busy year and inspiring pre-holiday strategy sessions with our clients, Craeve & Co. is hitting the ground running with an expanded team full of...

read more
Get to Know the Newest Members of the Craeve Team!

Get to Know the Newest Members of the Craeve Team!

Craeve & Co. is thrilled to introduce three talented new additions who are ready to help us — and our clients — reach our goals! We can't wait for the great things they'll accomplish.Kevin Duran, Creative Director Kevin brings 21+ years of leadership and creative...

read more
Four Tips & Tricks to Grow Your LinkedIn Following Fast

Four Tips & Tricks to Grow Your LinkedIn Following Fast

LinkedIn is an invaluable resource for businesses — having a great company page with plenty of engaged followers pays dividends. Here are four easy techniques to help you gain even more: 1 - Word-of-mouth marketing FTW! Make sure your website and emails have links to...

read more
What Is CRM?

What Is CRM?

A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create: A 10 percent increase in gross sales revenue per...

read more
The Importance of Branding

The Importance of Branding

There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...

read more
3 Sets of Data Management

3 Sets of Data Management

There are three main places to look for data when studying the health of your business: Analytics from your webpage and social media platforms. Sales numbers. Lead generation: where did they come from and did they convert to a sale? These three locations of data seem...

read more
Why Should You Get A Mentor?

Why Should You Get A Mentor?

Mentors are a wonderful tool in your early career. They have life experience with the issues you are currently facing, will help you talk through these issues, and will be objective in solving your problems. Guidance without emotion involved is so helpful when you’re...

read more
Color Psychology Plays a Big Role in Branding

Color Psychology Plays a Big Role in Branding

We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...

read more
Tips On Blog Writing

Tips On Blog Writing

What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it!  3 quick steps to...

read more
Everyone is on TikTok, You Should Be Too.

Everyone is on TikTok, You Should Be Too.

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

read more