The arrival of COVID-19 and subsequent rise of new technology and automation has reshaped the foodservice landscape, presenting both new challenges and opportunities. Craeve responded by integrating creative, tech-driven solutions to support our clients, staying involved in industry events, training, and adapting strategies to meet evolving market demands. The company’s agility and commitment to innovation have been crucial in helping our clients navigate change.
Reflecting on the past five years, Chelsea highlights the evolution of Craeve from a strategic planning entity to a comprehensive team comprising graphic designers, content managers, writers, website experts, and video production specialists. “Our growth has been beyond my initial imagination. It’s the relationships we’ve built, the creativity we’ve fostered, and the dynamic team that stands as our most significant achievements,” she says proudly.
What sets Craeve apart, according to Chelsea, is the team’s firsthand experience in the foodservice industry paired with a fresh and future-focused business approach. This unique perspective allows Craeve to offer tailored, innovative solutions that resonate well with our clients’ needs.
When asked to compare Craeve & Co. to a restaurant dish, Chelsea paused before answering, “Oh, this is tough. I love sushi, so imagine us as a sushi boat. Tons of options and something for everyone. Just like you can pick and choose the pieces of sushi you want, our clients can select the specific services they want and add and change them as the needs of their business change. No need to hire an entire in-house marketing team.”
If she could offer advice to her past self, Chelsea emphasizes adaptability, networking with other entrepreneurs and mentors, and listening to client feedback. “For me, these have been the pillars of building a successful business,” she shared. “Being adaptable, fostering strong connections, and prioritizing client satisfaction has been instrumental in our journey.”
As Craeve & Co. celebrates this significant milestone, the journey reflects passion, innovation, and collaboration. Under Chelsea Stuck’s leadership, the company continues to grow and redefine hospitality marketing, promising more years of success and creativity ahead.
Cheers to five years!