Craeve & Company, LLC, a leading full-service marketing agency delivering strategic growth and creative solutions across diverse industries—including hospitality, foodservice, finance, and more—is excited to announce the appointment of Heather McKay as Senior Director of Marketing. Heather brings a wealth of experience and a proven track record in brand building and strategic marketing that will accelerate Craeve’s client success and growth.
Heather began her B2B career in hospitality with the Georgia Restaurant & Hotel Association, where she developed a deep passion for the industry. She later expanded her expertise across consumer electronics and building products manufacturing, gaining experience on both the manufacturer representative and factory sides of the business. During this time, she played a pivotal role in growing a niche brand to over $10 million in revenue, culminating in its acquisition by a larger company.
“I’m passionate about building brand strategies that create lasting market impact. Joining Craeve was a natural fit because of its client-centered approach and the opportunity to shape strategy for both our agency and the brands we partner with. I’m excited to leverage my industry experience to provide strategic guidance and enhance our team’s impact as we grow,” said McKay.
Heather’s advocacy for listening and collaboration aligns closely with Craeve’s core values. She believes the best marketing comes from truly understanding client needs and guiding decisions with both empathy and expertise. “Craeve’s culture of caring professionals really stood out to me, and I’m excited to contribute to such a dynamic team,” Heather added.
Craeve is in an exciting phase of growth, supported by a talented and dedicated team focused on delivering real results for clients. As the company expands, it continues to thoughtfully add trusted resources and strategic experts to deepen capabilities and better serve its growing client base.
“As we plan for our 2026 expansion, I’m more excited than ever about the future of Craeve,” said Chelsea Stuck, President & Founder of Craeve & Co. “Thoughtfully adding strategic leaders like Heather allows us to scale our capabilities while staying true to our client-first values. We’re building something special, and this is just the beginning of our next chapter.”
With a collaborative culture and a clear focus on forward-thinking strategy and execution, Craeve is well-positioned to help brands across industries grow, connect, and stand out. This steady growth and commitment to client success set the stage for even greater impact in the years ahead.