I’ve always been a voracious news reader; you never know when an interesting news article will spark a new idea! While building Craeve, I kept thinking: if I were a sales manager again, this stuff would be gold for my team. 

So, I’m stitching it together: insights from unexpected places, practical marketing advice, and an AI hot topic (because that elephant isn’t leaving the room).

Welcome to Craevology: Ideas and News You Can Use. Helping sales pros look beyond the obvious sources and get a fresh angle on marketing today in the foodservice and hospitality industry.

Enjoy,
Chelsea

About Craeve

Craeve & Co. is a boutique, plug-and-play marketing and sales agency built by hospitality professionals, for hospitality professionals. Serving foodservice manufacturers, rep firms, dealers, restaurants, SMBs, and fast-growing brands, Craeve makes it easy to unlock expert marketing support without hiring a full in-house team. From strategic sales planning, rebranding, and digital campaigns to creative design, website development, and social media management, Craeve offers a custom, à la carte suite of services tailored to fit each client’s real needs – and delivers it with industry know-how, quick turnarounds, and a refreshingly collaborative approach. Whether launching a new product, optimizing your brand, or connecting with your dream customers, Craeve’s team becomes an extension of yours, helping tell your story and accelerate your growth at every stage.