Platforms like Instagram, Facebook, Twitter, and YouTube are great places to introduce your business to new audiences and engage with your current demographic. Craeve & Company’s Content Development Specialist Rachel Smith works to curate account-based content to fit the ideal customer profile, but curation is nothing without promotion and engagement. We’ve got that covered too!
Why Craeve & Co.?
I was born in Lincoln, Nebraska, and moved to Chicago, Illinois, 18 years ago. My career as an end-user started when I began waitressing in college and blossomed from there. Interestingly enough, I have a Bachelor of Fine Arts in Interior Design and am a certified mixologist. For more than 20 years, I have worked in the food and beverage industry and bring a wealth of experience to my role as Content Development Specialist within the Craeve & Co. team. While Craeve is growing, so am I. With Craeve & Co., I can take my skills and engage with our clients and their audiences in a digital space—I have a knack for engaging end-users.
What was life like before Craeve & Co.?
Once I graduated, the lack of need for interior designers pressed me to lean into the hospitality industry. I had 15 years of industry experience under my belt and nowhere to go but up. I had been in the restaurant industry for so long that I could immediately speak about what people were seeing and experiencing. I dipped my toe in Craeve & Co. and never looked back.
What inspires you creatively?
When I am struggling creatively, I go back to what I know best, my comfort zone. I get my wheels turning on the things I know to inspire how I speak about industries I am still learning. Coming in at the beginning of Craeve & Co. has been an asset; I’m learning more every day but have been fortunate to get to know our clients.
Any best practices to share?
In my mind’s eye, the service I provide works best when the content captures the personality and authenticity of the client. That’s the best advice I can impart; brand authenticity is essential to great marketing.