The first impression of any business is typically visual. So much of the value of great marketing is based on the quality of creativity. The performance of your marketing and communication efforts is greatly influenced by design. Craeve & Company’s design portfolio is the perfect example of our tools to empower our clients.

Erin Weston, you’re Craeve & Co.’s Creative Director; tell us all the details!

I joined Craeve & Co. in 2019; I was lucky to be part of the early days. I can enjoy the challenge of helping our clients stand out in my role. I get to design differently for each business we work with, and I get to be an essential part of their success. Researching our clients is, at times, my favorite part of my design work. I enjoy knowing where the marketing started, how it is being maintained, and sorting out how I can make it better.

What were you doing before you joined the Craeve & Co. team?

My graphic design experience started well over 20 years ago, and I hold degrees in digital media and graphic design. Before working with Craeve & Co., I dabbled in design for many different industries. Working with various clients in various sectors suited my want to be doing something new and distinctive constantly—being able to bring that wealth of experience to the Craeve team has made me an asset.

How do you stay inspired?

I take a nap! When I am having trouble finding inspiration, I take a nap, change my routine, and spend time with my daughter. I’m always moving, constantly changing things up.

What advice would you give?

I was fortunate to have learned from and worked with various graphic designers and people working in the field. I could share and teach practical applications to supplement honing my artistic eye and design skills. Take every experience as a learning experience, the good and the not so great.