What We Learned from Creating Podcasts This Year
November 14, 2023
It’s hard to believe another year has sped by, and here at Craeve & Co., we’ve had a whirlwind of experiences, particularly in podcasting. As your trusted partner in sales, marketing, branding, and more, we increased our video marketing capabilities. We added podcasting to provide our clients with a new way to connect with their audience. Here are a few of the things we have learned so far!

Authenticity is King

While high-quality production and crisp audio are essential, nothing beats the raw, genuine conversations that take place during podcasts. It has reminded us that at the core of all marketing strategy is the human experience. Sharing real stories, honest opinions, and authentic discussions strengthens your relationship with your target audience.

The Power of Niche Topics

In the vast sea of podcasts, we learned that focusing on specific niche topics can help you to stand out. Instead of trying to appeal to everyone, diving deep into subjects that resonate with your customers or prospects creates loyal subscribers and positions you as an expert in those areas.

Consistency Matters

Producing regular episodes ensures your content is fresh and relevant and helps build a habit for your viewers. We know this can be difficult to do when there are so many other projects requiring your attention, but it is critical to create a schedule and commit to it. A podcast with just a few months-old episodes doesn’t present you as a thought leader.

Multi-Purpose Content

One of the most valuable insights we can share is that a single podcast episode can be repurposed in multiple ways. From video clips for social media to articles for your website to email campaigns, we can expertly edit both video and audio for many uses, making each podcast episode a content goldmine.

Embarking on podcasting journeys this year has been exciting and fun for our team. As we continue to grow and learn, we’re looking forward to taking these insights and applying them to marketing plans for our clients. If you’re looking to enhance your marketing strategy, be it through podcasting, video marketing, or any other channel, we always love a good brainstorming session!

Contact Craeve to see samples of our video marketing or podcast work.