Your Website Content Matters to Google

Your Website Content Matters to Google

If you have a website for your business, chances are you’ve wondered about the best strategy to get your site listed higher in Google Search Engine Results Pages (SERPs). While there is some technical work to be done, one of the most critical factors is to...
Food Trends for 2023

Food Trends for 2023

“What the new year brings to you will depend a great deal on what you bring to the new year.” —Vern McLellan After a busy year and inspiring pre-holiday strategy sessions with our clients, Craeve & Co. is hitting the ground running with an expanded team full of...
What Is CRM?

What Is CRM?

A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create: A 10 percent increase in gross sales revenue per...
The Importance of Branding

The Importance of Branding

There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...