Craeve Insights

As a business owner, you receive many emails from different companies, hoping to win your business. Yet, with the rise of social media and SMS messaging, you might question whether email marketing campaigns still work. Some say that emailing is ineffective because...

Every March, we celebrate Women’s History Month as a time to recognize the impact that women have had on society and to celebrate their many contributions. This month is an opportunity for everyone, regardless of gender or background, to come together and recognize...

If you have a website for your business, chances are you've wondered about the best strategy to get your site listed higher in Google Search Engine Results Pages (SERPs). While there is some technical work to be done, one of the most critical factors is to ensure that...

“What the new year brings to you will depend a great deal on what you bring to the new year.” —Vern McLellan After a busy year and inspiring pre-holiday strategy sessions with our clients, Craeve & Co. is hitting the ground running with an expanded team full of...

Craeve & Co. is thrilled to introduce three talented new additions who are ready to help us — and our clients — reach our goals! We can't wait for the great things they'll accomplish.Kevin Duran, Creative Director Kevin brings 21+ years of leadership and creative...

LinkedIn is an invaluable resource for businesses — having a great company page with plenty of engaged followers pays dividends. Here are four easy techniques to help you gain even more: 1 - Word-of-mouth marketing FTW! Make sure your website and emails have links to...

A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create: A 10 percent increase in gross sales revenue per...

There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...

There are three main places to look for data when studying the health of your business: Analytics from your webpage and social media platforms. Sales numbers. Lead generation: where did they come from and did they convert to a sale? These three locations of data seem...

Mentors are a wonderful tool in your early career. They have life experience with the issues you are currently facing, will help you talk through these issues, and will be objective in solving your problems. Guidance without emotion involved is so helpful when you’re...

We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...

What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it!  3 quick steps to...

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...