Craeve Insights
Get to Know the Newest Members of the Craeve Team!
Craeve & Co. is thrilled to introduce three talented new additions who are ready to help us — and our clients — reach our goals! We can't wait for the great things they'll accomplish.Kevin Duran, Creative Director Kevin brings 21+ years of leadership and creative...
Four Tips & Tricks to Grow Your LinkedIn Following Fast
LinkedIn is an invaluable resource for businesses — having a great company page with plenty of engaged followers pays dividends. Here are four easy techniques to help you gain even more: 1 - Word-of-mouth marketing FTW! Make sure your website and emails have links to...
What Is CRM?
A CRM is a customer relationship management, that operates digitally keeping all pertinent info about your clients and prospective clients in the same place. According to Success With CRM Consulting, a CRM will create: A 10 percent increase in gross sales revenue per...
The Importance of Branding
There is no way around it, branding is important for your company. We may be a little biased, seeing as branding is our job, but we truly believe it is important for any business. Branding covers everything from the tone of your business copy down to your logo, it...
3 Sets of Data Management
There are three main places to look for data when studying the health of your business: Analytics from your webpage and social media platforms. Sales numbers. Lead generation: where did they come from and did they convert to a sale? These three locations of data seem...
Why Should You Get A Mentor?
Mentors are a wonderful tool in your early career. They have life experience with the issues you are currently facing, will help you talk through these issues, and will be objective in solving your problems. Guidance without emotion involved is so helpful when you’re...
Foodservice Fridays – Pre-Production Should Start At The Very Beginning
Make the roadmap for any film from 15 seconds to a full-length feature. It keeps your production on brand and the narrative focused. We even have a storyboard template to help get you started.
Foodservice Fridays – How Your Marketing Team Can Support Your Sales Goals
Sales and Marketing work together so you can adjust your goals quarter by quarter, as well as the push through Q3 and Q4 to end your year on target.
Foodservice Fridays – Keep Your Clients Center Stage
This week Foodservice Friday shows you 2 easy ways to make your subject POP in photos and videos.
Foodservice Fridays – Connect With Your Clients’ Values
Reporting straight from the golf course, sponsorships are a great way to learn your clients’ values. Make sure to budget time and money to support their causes.
Color Psychology Plays a Big Role in Branding
We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...
Tips On Blog Writing
What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it! 3 quick steps to...
Everyone is on TikTok, You Should Be Too.
Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...
Foodservice Friday – Why TikTok Just Makes Sense For Your Business
This week on Foodservice Friday we are discussing TikTok – how to get started and why we think it fits in your business.
Foodservice Fridays – To Tweet or Not to Tweet
This week we discuss the Twitter debate – to tweet, or not to tweet. How much of your focus should be on creating Twitter content?
The Great Twitter Debate
“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...
Foodservice Fridays – Build-a-Blog Building Blocks
This week we tackle building a blog, what makes a good one and some tools to help you along the way. Foodservice Fridays is your quick ticket to sales and marketing tips and tricks specifically geared towards the foodservice and hospitality industry.
How To Write A Storyboard
What is a storyboard? A storyboard is an outline or pre-writing activity to do before you create a film. The core of a film is storytelling and follows the same plot points as anything you have ever written or read. The same way you would pre-write with a clear...
NRA Show OR Bust! Turning Conventions Into Content Farming Opportunities
This week we dive into the discussion of are trade shows relevant? We think the obvious answer is YES! Turning trade shows into content farming opportunities is a great way to grow your marketing content and assets.
Welcome Carolyn Minor to the Craeve Team!
Starting back of house in 1994, Carolyn brings years of experience on the line, behind the bar, serving guests tableside, and managing venues throughout Chicago and Evanston, including staples like Julius Meinl, Francesca’s Restaurant Group, and Smylie Brothers...
Foodservice Fridays – How To Tackle Content Fatigue
This week on Foodservice Friday’s we discuss a quick tip on how to create content when you encounter the dreaded content fatigue and marketing burnout.