Craeve Insights

Color Psychology Plays a Big Role in Branding

Color Psychology Plays a Big Role in Branding

We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...

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Tips On Blog Writing

Tips On Blog Writing

What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it!  3 quick steps to...

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Everyone is on TikTok, You Should Be Too.

Everyone is on TikTok, You Should Be Too.

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

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The Great Twitter Debate

The Great Twitter Debate

“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...

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How To Write A Storyboard

How To Write A Storyboard

What is a storyboard? A storyboard is an outline or pre-writing activity to do before you create a film. The core of a film is storytelling and follows the same plot points as anything you have ever written or read. The same way you would pre-write with a clear...

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Welcome Carolyn Minor to the Craeve Team!

Welcome Carolyn Minor to the Craeve Team!

Starting back of house in 1994, Carolyn brings years of experience on the line, behind the bar, serving guests tableside, and managing venues throughout Chicago and Evanston, including staples like Julius Meinl, Francesca’s Restaurant Group, and Smylie Brothers...

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Congratulations To Rachel On Her Promotion!

Congratulations To Rachel On Her Promotion!

We are proud to announce the promotion of team member, Rachel Smith, to Project Manager at Craeve & Co. Over the last three years, our client list has grown, and with that, Rachel’s role within the company. She began as a content development specialist and is now...

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Foodservice Fridays – SEO Tips: Mobile Friendly Websites

Today we discuss search engine optimization as it relates to the mobile friendliness of your website. Foodservice Fridays is your quick ticket to sales and marketing tips and tricks specifically geared towards the foodservice and hospitality industry.

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