Craeve Insights

We all have a favorite color, but you can’t just pick your favorite for your brand. Let’s take a look at how color psychology affects our perceptions, beliefs and behaviors, both socialized and physiological responses. Color associations Color associations are not...

What Makes A Good Blog? It seems like every website has a blog at this point. It keeps your clients up to date and well-informed. But what makes a blog good? First and foremost, it’s better to have an intriguing cover image or no one is reading it!  3 quick steps to...

Even if you are not talking about TikTok, your friends, your kids, your grandkids, and your customers are. We understand that TikTok isn't for everyone, but as a business owner you can’t ignore how large the audience is. Since its launch in 2017 it has grown from 65...

“To tweet or not to tweet?,” that is the question. We dived into this on our Foodservice Friday, but if you didn’t have a chance to watch, read below! With the ever-growing number of social media platforms, and the need to connect with customers, it is time to...

What is a storyboard? A storyboard is an outline or pre-writing activity to do before you create a film. The core of a film is storytelling and follows the same plot points as anything you have ever written or read. The same way you would pre-write with a clear...

Starting back of house in 1994, Carolyn brings years of experience on the line, behind the bar, serving guests tableside, and managing venues throughout Chicago and Evanston, including staples like Julius Meinl, Francesca’s Restaurant Group, and Smylie Brothers...

We are proud to announce the promotion of team member, Rachel Smith, to Project Manager at Craeve & Co. Over the last three years, our client list has grown, and with that, Rachel’s role within the company. She began as a content development specialist and is now...