Craeve Insights
Why Brand Consistency is Important in Business
Getting your business to a brand recognition standpoint should be the goal of every company. When the general population, or at least your target audience, can determine your brand name just from a verbal, visual, or musical cue, you have reached your consistent...
How to Use Data Collection to Benefit Your Business
The amount of data collected over the internet everyday continues to grow at a rapid speed. Whether you are pulling demographics from your website visitors, collecting email addresses with newsletter subscriptions, or organizing a list of IP addresses, you should be...
5 Reasons Business Owners Should Not Be Social Media Managers
We understand that business owners wear a lot of hats on a day-to-day basis, and it’s hard to find time for social media management. The good news is – you don’t have to. Gone are the days you started a business and had to become an expert on every level. Plus, there...
What to Include for a Successful Email Campaign
What to Include for a Successful Email Campaign You’ve seen the value in email marketing and jumped on the e-campaign bandwagon. Every month you’ve been scheduling a newsletter to go out to your clients. The monthly analytics report comes in – some users opened it,...
5 Reasons Why Video is So Important in the Digital Era
We are in the era of instant gratification, where video broadcasts are now being filmed while simultaneously viewed right from the comfort of your home. With promotional toolboxes growing at rapid speeds, it is no surprise that video has become King of the marketing...
Reallocating Marketing Budgets & Restructuring Sales Strategies in 2021
Last year business owners needed to take a more creative approach to sales and marketing, so learning which strategies were useful can be helpful for reallocating budgets in 2021 and positioning your business for growth as things open back up.
Why Should Sales & Marketing Be Integrated?
Now that we’ve learned the story behind sales figures for 2020, lets take a deeper look into integrated sales & marketing. You may even ask, what is it, how does it work, and why should it be integrated? A simple answer is that integrated sales & marketing is...
What in the Heck IS Digital Marketing?!
You keep seeing the term every time you flip through your Facebook and Instagram feeds – ‘Digital Marketing to Help Your Business.’ By now you have settled on some variation of a definition that is centered around marketing a business on social media. And although the...
How is Your Local Business Prepping for 2020 Holiday Sales?
Here at Craeve, we have learned to quickly adapt to the uncertainty that has come with COVID-19. A lot of the companies we work for are laying out new strategies for marketing their products and services this holiday season. If you have not considered the change in...
Welcome Fall, Welcome Change!
Craeve & Co has made many leaps and bounds over the summer and our ever expanding team deserves ALL the credit. To show our appreciation for the hard work and dedication to our brand, Craeve & Co. hosted its first team retreat at a cabin in the majestic Deep...
Gean & Olive – Open for Business
The summer heat began setting in a couple weeks ago as we out the final touches on Craeve’s newest brand operative, Gean & Olive. After a series of product testing and staging, we were finally able to open the doors to let some fresh air in. Our brick and mortar...
3 Ways to Bring Positivity to Your Hospitality Business
As you well know, the hospitality industry has had quite the shake-up since the onset of COVID-19. Some locations have become take-out only, some have largely expanded their outdoor seating, while other have all-together been forced to close their doors permanently....
An Entrepreneur’s Survival Guide For When Things Slow Down
I know I am truly at my best when I am focused and busy... when COVID-19 started to unfold, I poured myself into helping Craeve's restaurant clients react and manage immediate closures and layoffs. It was the start to what we all know now as a series of heartbreaking...
1 Year of Craeve!
Craeve & Co. is one year old today! I can't believe it's been a year since we started telling our story and helping customers grow. Special thanks for all of my friends, family and colleagues throughout the industry for making this possible. Here's a little video of...
Welcome Holly Weissgerber!
Meet Holly Weissgerber! Craeve’s fabulous Marketing Intern. Holly just graduated with a degree in Marketing and has been helping us grow since November.