Craeve Insights

Platforms like Instagram, Facebook, Twitter, and YouTube are great places to introduce your business to new audiences and engage with your current demographic. Craeve & Company's Content Development Specialist Rachel Smith works to curate account-based content to...

Do you have a consistent logo, font, or color? Would your clients recognize your marketing before they see your logo on it? We often find that a client’s initial “look” fades significantly with time and may become unrecognizable after too many iterations are made...

The first impression of any business is typically visual. So much of the value of great marketing is based on the quality of creativity. The performance of your marketing and communication efforts is greatly influenced by design. Craeve & Company’s design...

Website development brings the entire marketing strategy to life. Craeve & Company partners with Slight Revision Owner Eric Nutter to manage the technical infrastructure needed for implementing web-related projects and goals, from building your web presence from...

Kicking off Q4 on a high note, President and Founder of Craeve & Company Chelsea Stuck had the pleasure of having a virtual sit down with Jason Wange, founder of Foodservice Powerplant Network, a community of over 1,500 foodservice professionals who are committed to...

We're hiring! Looking for remote Graphic Designer (Contract or Part-Time) with opportunity to grow. We are looking for the right fit to expand our team immediately. Fun, supportive and collaborative company culture.  Job Description: -Create branded collateral for...

Gean & Olive Boutique, a woman-owned unique boutique, has unveiled the new geanandolive.com, a virtual hub where shoppers can browse the best unique gifts and handcrafted treats in Deep Creek Lake. The new website launched just in time for Autumn Glory, and...

MAFSI, a 73-year-old non-profit trade association comprised of 240+ independent manufacturers’ representative sales agencies, 200+ manufacturing companies, and 20+ associate partners in North America selling and marketing commercial foodservice equipment, has named...

The Craeve & Co. team has a new member, and we are sure you will like her. Leah is a self-proclaimed “Jack” who loves writing, enjoys collecting hobbies, has a history as a journalist, and is constantly challenging herself. Pretty great, right? Well, Leah is now...

Getting your business to a brand recognition standpoint should be the goal of every company. When the general population, or at least your target audience, can determine your brand name just from a verbal, visual, or musical cue, you have reached your consistent...

The amount of data collected over the internet everyday continues to grow at a rapid speed. Whether you are pulling demographics from your website visitors, collecting email addresses with newsletter subscriptions, or organizing a list of IP addresses, you should be...

We understand that business owners wear a lot of hats on a day-to-day basis, and it’s hard to find time for social media management. The good news is – you don’t have to. Gone are the days you started a business and had to become an expert on every level. Plus, there...

What to Include for a Successful Email Campaign You’ve seen the value in email marketing and jumped on the e-campaign bandwagon. Every month you’ve been scheduling a newsletter to go out to your clients. The monthly analytics report comes in – some users opened it,...

We are in the era of instant gratification, where video broadcasts are now being filmed while simultaneously viewed right from the comfort of your home. With promotional toolboxes growing at rapid speeds, it is no surprise that video has become King of the marketing...

Now that we’ve learned the story behind sales figures for 2020, lets take a deeper look into integrated sales & marketing. You may even ask, what is it, how does it work, and why should it be integrated? A simple answer is that integrated sales & marketing is...